Industrialization and Landscapes of Retail
In excerpt we read about the physical concept of pavilions and arcades in not a theoretical manner, but also the reality of what is perceived when truly experiencing this expression in a three-dimensional manner. The reading covered both the innovations of the industrial revolution in Europe but also the precedencies that metastasized from what these architectural and engineering innovations, such as iron, glass, and the expansive that these materials presented. It allowed extremely large spans to be conceived, taller heights as well as adding mezzanines all implicating very thin and small structural components. In addition, it also created a new design typology, allowing the structure itself to become an atheistic value complimenting the architecture and space all at the same time. How a market placed is no longer are just a volume occupied by products. Instead the products become the market place. Each “brand” developing their own image and creating the stores themselves as an ideological necessity.